ShopKind campaign

12 Apr 2021

The ShopKind campaign is uniting the retail sector to tackle violence and abuse against shopworkers by asking people to ShopKind when in stores. ShopKind is backed by the Home Office

ShopKind aims to:

  • Encourage positive behaviours in shops
  • Acknowledge the important role of shopworkers
  • Highlight the scale and impact of violence and abuse against shopworkers

If you have questions about the ShopKind campaign or would like to be added to the ShopKind Campaign mailing list, please contact Edward Woodall, ACS Government Relations Director, via


ShopKind is for the whole retail sector. We are encouraging all retailers to download the print and social media campaign materials below and use them in stores. Please DO NOT use the campaign materials in your stores or on social media until 19th April 2021.

All assets can be found at:




Visitor resources