04 Aug 2022
Derby City Council recently submitted an expression of interest to become involved in the Cycle Race Tour Series. Following this they have now been invited to bid to become a host city for the tour which is a leading event on the UK’s cycling calendar, from 2023 to 2025.
The city has also been invited to bid to host the Women’s Tour in 2023 and the Tour of Britain in 2024.
The event usually attracts around 10,000 spectators to its host cities, typically generating £400,000 for the local economy through additional spending in hotels, pubs and cafes.
For the Women’s Tour, the economic impact is around £2 million for every event day, raising national profile with a media value of £1 million.
These figures are even higher for the Tour of Britain, which brings £4 million into the local economy for every event day, with a media value of £2 million.
It is also hoped that being a host city will help further develop Derby’s wider cycling offer.
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